Industrial market segmentation is a scheme for categorizing industrial and business customers to guide strategic and tactical decision-making, especially in sales and marketing. While government agencies and industry associations use standardized segmentation schemes for statistical surveys, most businesses create their own segmentation scheme to meet their particular needs.While similar to consumer market segmentation, segmenting industrial markets is different and more challenging because of greater complexity in buying processes, buying criteria, and the complexity of industrial products and services themselves. Further complications include role of financing, contracting, and complementary products/services.
The goal for every industrial market segmentation scheme is to identify the most significant differences among current and potential customers that will influence their purchase decisions or buying behavior, while keeping the scheme as simple as possible. This will allow the industrial marketer to differentiate their prices, programs, or solutions for maximum competitive advantage.
Webster describes segmentation variables as “customer characteristics that relate to some important difference in customer response to marketing effort”. He recommends the following three criteria..Measurability, “otherwise the scheme will not be operational” according to Webster. While this would be an absolute ideal, its implementation can be next to impossible in some markets. The first barrier is, it often necessitates field research, which is expensive and time-consuming. Second, it is impossible to get accurate strategic data on a large number of customers. Third, if gathered, the analysis of the data can be daunting task. These barriers lead most companies to use more qualitative and intuitive methods in measuring customer data, and more persuasive methods while selling, hoping to compensate for the gap of accurate data measurement.
Substantiality, i.e. “the variable should be relevant to a substantial group of customers”. The challenge here is finding the right size or balance. If the group gets too large, there is a risk of diluting effectiveness; and if the group becomes too small, the company will lose the benefits of economies of scale. Also, as Webster rightly states, there are often very large customers that provide a large portion of a suppliers business. These single customers are sometimes distinctive enough to justify constituting a segment on their own. This scenario is often observed in industries which are dominated by a small number of large companies, e.g. aircraft manufacturing, automotive, turbines, printing machines and paper machines.
Operational relevance to marketing strategy. Segmentation should enable a company to offer the suitable operational offering to the chosen segment, e.g. faster delivery service, credit-card payment facility, twenty four hour technical service, etc. This can only be applied by companies with sufficient operational resources. For example, just-in-time delivery requires highly efficient and sizeable logistics operations, whereas supply-on-demand would need large inventories, tying down the supplier’s capital. Combining the two within the same company - e.g. for two different segments - would stretch the company’s resources
Saturday, May 2, 2009
ITI JOBS
The Industrial Technical institute or Industrial Training Institute is technical training institute for higher school passed student or metric passed. ITI provides technical skilled persons to the companies. ITI Fitter, Helper, Wielder, Plumber, Electrician, Oilier, supervisor, Operator or craftsman have basic technical, trade knowledge. One to three years course duration are varied by type of course.
ITI students acquire practical training in industries, trades for one to two years. Certificated by National Council of Vocational training (NCVT). The certificate is compulsory to applying jobs in government or private sector.ITI is short-term course and easy to get ITI jobs. They also set up own business like garage, transformer winding, generator repairing, motor winding, electronic equipment repair like TV, radio, vcd, dvd etc.
ITI electrician works in companies to control, maintains, change out of work part, repair, install new wiring, penal boards, switchboards and DG Operating etc.The welders have to be works often to gas cutting, grinding and gouzing with heavy equipments like pressure vessel and heat exchangers. ITI fitters have knowledge of auto-CAD, draughting, mechanical equipment servicing like opening serial wise a faulty machines, clearing the parts, change the damage parts etc.Supervisors have to manage plants maximum machines, and operator
employees.Manufacturer of high pressured seamless industrials, CNG cylinders and cascades, Biotech pharma ltd, Bio-Tech, Pharma, Life Sciences, Clinical Research, Senior Storage Administrator, ITI DSS Storage Group, Infrastructure including on-line, near- line and archiving solutions, Maintain all storage, Machinery, Equipment Manufacturing, Industrial Products, Site Engineering, Project Management, Maintenance, Quality, and DG Operator.
ITI students acquire practical training in industries, trades for one to two years. Certificated by National Council of Vocational training (NCVT). The certificate is compulsory to applying jobs in government or private sector.ITI is short-term course and easy to get ITI jobs. They also set up own business like garage, transformer winding, generator repairing, motor winding, electronic equipment repair like TV, radio, vcd, dvd etc.
ITI electrician works in companies to control, maintains, change out of work part, repair, install new wiring, penal boards, switchboards and DG Operating etc.The welders have to be works often to gas cutting, grinding and gouzing with heavy equipments like pressure vessel and heat exchangers. ITI fitters have knowledge of auto-CAD, draughting, mechanical equipment servicing like opening serial wise a faulty machines, clearing the parts, change the damage parts etc.Supervisors have to manage plants maximum machines, and operator
employees.Manufacturer of high pressured seamless industrials, CNG cylinders and cascades, Biotech pharma ltd, Bio-Tech, Pharma, Life Sciences, Clinical Research, Senior Storage Administrator, ITI DSS Storage Group, Infrastructure including on-line, near- line and archiving solutions, Maintain all storage, Machinery, Equipment Manufacturing, Industrial Products, Site Engineering, Project Management, Maintenance, Quality, and DG Operator.
ITI Uttarsanda
Present day there are very much chances of employment as well as self employment for the professionally trained candidates compared to higher educated candidates. Higher education requires much finance as well as long duration, not only that for admission in higher education requires higher percentage in std.SSLC and high sec. so very few make their career in higher education. Out of these there were not hundred percentage chances of employment.
The option to these less qualified candidates to get employment as well self employment is by getting professional training.In present days scenario industrial development increasing day by day.Also no. of foreign industries setting their plants in the country. Newer area of working increasing. In this situation there are lots of opportunities for professionally trained candidates. Candidates trained in Industrial Training Institutes got jobs not only in India they also got job abroad too.
In accordance with the policy of promoting Public-Private-Partnership, Institute Management Committee (IMC) was constituted in Smt. M. C. Patel Industrial Training Institute Uttarsanda in Two thousand five.The Chairman of the IMC is from a Private Company and another three members are from private industries. The IMC provides a platform for continuous need base quality improvement in training.
The IMC has played an important role in curriculum development, identifying guest faculties, grooming trainees as per specific needs of the industry, making available resources for self-learning, organizing industrial visits, providing on-campus opportunities, tying up with local industrial associations and employment agencies for placement. Industries are ready to give opportunity the trainees who went out from this Institute.
The option to these less qualified candidates to get employment as well self employment is by getting professional training.In present days scenario industrial development increasing day by day.Also no. of foreign industries setting their plants in the country. Newer area of working increasing. In this situation there are lots of opportunities for professionally trained candidates. Candidates trained in Industrial Training Institutes got jobs not only in India they also got job abroad too.
In accordance with the policy of promoting Public-Private-Partnership, Institute Management Committee (IMC) was constituted in Smt. M. C. Patel Industrial Training Institute Uttarsanda in Two thousand five.The Chairman of the IMC is from a Private Company and another three members are from private industries. The IMC provides a platform for continuous need base quality improvement in training.
The IMC has played an important role in curriculum development, identifying guest faculties, grooming trainees as per specific needs of the industry, making available resources for self-learning, organizing industrial visits, providing on-campus opportunities, tying up with local industrial associations and employment agencies for placement. Industries are ready to give opportunity the trainees who went out from this Institute.
Stafffinders Recruitment Service
At Stafffinders we know how the right person in the right job can have a significant positive impact on your business. So we ensure that we have a good understanding of your specific recruitment needs so that we can deliver the best recruitment service possible.We also have available skills testing and psychometric software, which allow us to better analyse specific abilities.
We also understand that it's not always all about the qualifications and experience and that there needs to be a good fit between the personality and culture of the business and the individual.We take references for all candidates giving you the confidence in the person we put forward to you.
We train all our staff so that they are able to deliver the very best recruitment service agencies can offer, so much so that our staff training has been recognised by the governing body of our industry.We were the first independent agency in Scotland to have our induction scheme accredited by the Recruitment and Employment Confederation.
As members of the REC you can be confident that our recruitment service is delivered to the highest standards.With specialist permanent staff recruitment and temporary staff recruitment teams Stafffinders can deliver the best recruitment service possible.
We also understand that it's not always all about the qualifications and experience and that there needs to be a good fit between the personality and culture of the business and the individual.We take references for all candidates giving you the confidence in the person we put forward to you.
We train all our staff so that they are able to deliver the very best recruitment service agencies can offer, so much so that our staff training has been recognised by the governing body of our industry.We were the first independent agency in Scotland to have our induction scheme accredited by the Recruitment and Employment Confederation.
As members of the REC you can be confident that our recruitment service is delivered to the highest standards.With specialist permanent staff recruitment and temporary staff recruitment teams Stafffinders can deliver the best recruitment service possible.
Stafffinder Special Assignments
Over the past thirty seven years we have delivered a large number of special assignments for clients, from running advertising campaigns, confidential headhunting or executive search and selection assignments to devising recruitment strategies. We are experienced in handling start-up situations as well as dealing with complex recruitment processes.
We also provide free interviewing facilities in each of our offices. Stafffinders operates from prime city centre location branches in Glasgow, Edinburgh and Paisley. With a Scottish head office you can be sure that the lines of communication are short and our responses prompt.
Our thorough knowledge of local labour markets can provide you with an invaluable insight into local pay rates and skill availability.Although we believe in a personal approach to recruitment, we also have sophisticated assessment software to test a wide range of skills as well as psychometric testing available at each of our branches.
For permanent staff enquiries there is no charge for our services unless you engage an applicant introduced by us, something that traditional media or job board advertising cannot do. Additionally not only does our service take away the need to sift through scores of CV’s but we offer a generous rebate scheme that gives you protection should the employee leave within the guarantee period.
We also provide free interviewing facilities in each of our offices. Stafffinders operates from prime city centre location branches in Glasgow, Edinburgh and Paisley. With a Scottish head office you can be sure that the lines of communication are short and our responses prompt.
Our thorough knowledge of local labour markets can provide you with an invaluable insight into local pay rates and skill availability.Although we believe in a personal approach to recruitment, we also have sophisticated assessment software to test a wide range of skills as well as psychometric testing available at each of our branches.
For permanent staff enquiries there is no charge for our services unless you engage an applicant introduced by us, something that traditional media or job board advertising cannot do. Additionally not only does our service take away the need to sift through scores of CV’s but we offer a generous rebate scheme that gives you protection should the employee leave within the guarantee period.
Industrial Jobs
Our Industrial Jobs Division Specializes in supplying both temporary and permanent industrial staff and filling industrial jobs in a diverse client base within the industrial, construction, manufacturing, landscaping, warehousing, removals, retail areas and many more. With specialist industrial consultants who understand that the industrial jobs sector is a fast moving and reactive industry we will work closely with our industrial clients to ensure that their specific industrial jobs vacancies, whether they are short or long term contracts, are met.
Whether your requirement is to fill one permanent industrial job, to cover industrial jobs for holiday periods or to fill twenty industrial jobs in construction, production, warehouse, removals or driving areas for a longer term need, perhaps due to a sudden increased workload or high sickness levels, our industrial consultants will strive to source the right people for your industrial jobs.All our industrial temporary workers will be interviewed thoroughly prior to starting any industrial job during a face to face meeting with our consultants.
Our Industrial consultants comply with strict REC guidelines, gaining a full work history for the industrial temporary worker, taking and following up on a minimum of two references at all times.Our Industrial consultants are equally focused on providing a comprehensive customer service ensuring the contract runs smoothly from start to finish.
As we are aware, the industrial jobs market place is ever changing and our industrial consultants ensure that they keep up to date with these changes through regular Customer Service review meetings with all industrial clients.Industrial sales jobs is a web portal specifically for sales professionals in technical sales, manufacturing sales and industrial sales environments. Containing top industrial sales jobs and all of the latest industry news we hope that you find this site both informative and useful.
Whether your requirement is to fill one permanent industrial job, to cover industrial jobs for holiday periods or to fill twenty industrial jobs in construction, production, warehouse, removals or driving areas for a longer term need, perhaps due to a sudden increased workload or high sickness levels, our industrial consultants will strive to source the right people for your industrial jobs.All our industrial temporary workers will be interviewed thoroughly prior to starting any industrial job during a face to face meeting with our consultants.
Our Industrial consultants comply with strict REC guidelines, gaining a full work history for the industrial temporary worker, taking and following up on a minimum of two references at all times.Our Industrial consultants are equally focused on providing a comprehensive customer service ensuring the contract runs smoothly from start to finish.
As we are aware, the industrial jobs market place is ever changing and our industrial consultants ensure that they keep up to date with these changes through regular Customer Service review meetings with all industrial clients.Industrial sales jobs is a web portal specifically for sales professionals in technical sales, manufacturing sales and industrial sales environments. Containing top industrial sales jobs and all of the latest industry news we hope that you find this site both informative and useful.
Industrial sales jobs
Industrial sales jobs offers a wide variety of job opportunities across the sales sector including: Sales Engineer and Technical sales engineer jobs, Technical pre-sales and technical sales support jobs, Graduate Engineer jobs, Application Engineer jobs, Service Engineer jobs, Technical Sales Executive and technical telesales jobs, Business Development Manager, BDM jobs, Account Manager jobs, Key Account Manager jobs, Sales Manager jobs and Sales Director jobs.
Industrial sales jobs regularly places top sales professionals into the following industry sectors: Abrasives, Adhesives, Agricultural Machinery, Air Compressors, Air Conditioning, Automatic Test Equipment, Automotive Components, Batteries, Bearings, Boilers, Building Services, Cables, Cable and Pipe Supports, Capital Equipment, CNC Machine Tools, Coatings, Control Gear, Conveyors and Conveyor Belts, Corrugated Packaging, Cutting Tools, Data Acquisition, Drills and Drilling Machinery , Drives.
Electric Heating Equipment, Electrical Testing Equipment, Enclosures, Engineering Materials, systems and components, Fans, Filters and Filtration Equipment, Fire Detection Equipment and Fire Prevention Materials, Fixings, Fasteners, Nuts and Bolts, Food Process Equipment, Fuels, Fume and Dust Extraction Equipment, Gas Monitoring Equipment, Gas Turbines, Gaskets, Gearboxes, Hand Tools, HVAC (Heating, ventilation, air conditioning), Hydraulics, Industrial and manufacturing consumables, Industrial Computers, Industrial Furnaces, Industrial Gases, Industrial Hoses, Industrial Recruitment, Injection Moulded Components, Injection Moulding and Prototyping, Injection Moulding Components,Instrumentation, Jigs,
Lifting Gear, Lighting and Lighting Maintenance, Lubricants, Maintenance Chemicals, Materials Handling, Oils, Pallets, Pattern Making services and rapid prototyping, Plastic Extrusion, Plastics Raw Materials, plastic injection moulding and Plastic granules, PLCs ,Pneumatics, Polymers, Power Generation, Precision Measuring Equipment, Printed Circuit Boards, Process Plant / Equipment, Protective Clothing, Pumps, RackingRefrigeration, Robotics, SCADA Systems, Seals and Sealants, Specialty Chemicals, Springs, Storage Equipment, Switchgear, Test & Calibration Equipment, Thermo Formed Packaging, Tools and tooling, Traffic Safety Products, Transmissions Vacuum Technology, Valves, Variable Speed Drives, Waste Handling Machinery, Weighbridges and Weighing Equipment, Welding Equipment.
Industrial sales jobs regularly places top sales professionals into the following industry sectors: Abrasives, Adhesives, Agricultural Machinery, Air Compressors, Air Conditioning, Automatic Test Equipment, Automotive Components, Batteries, Bearings, Boilers, Building Services, Cables, Cable and Pipe Supports, Capital Equipment, CNC Machine Tools, Coatings, Control Gear, Conveyors and Conveyor Belts, Corrugated Packaging, Cutting Tools, Data Acquisition, Drills and Drilling Machinery , Drives.
Electric Heating Equipment, Electrical Testing Equipment, Enclosures, Engineering Materials, systems and components, Fans, Filters and Filtration Equipment, Fire Detection Equipment and Fire Prevention Materials, Fixings, Fasteners, Nuts and Bolts, Food Process Equipment, Fuels, Fume and Dust Extraction Equipment, Gas Monitoring Equipment, Gas Turbines, Gaskets, Gearboxes, Hand Tools, HVAC (Heating, ventilation, air conditioning), Hydraulics, Industrial and manufacturing consumables, Industrial Computers, Industrial Furnaces, Industrial Gases, Industrial Hoses, Industrial Recruitment, Injection Moulded Components, Injection Moulding and Prototyping, Injection Moulding Components,Instrumentation, Jigs,
Lifting Gear, Lighting and Lighting Maintenance, Lubricants, Maintenance Chemicals, Materials Handling, Oils, Pallets, Pattern Making services and rapid prototyping, Plastic Extrusion, Plastics Raw Materials, plastic injection moulding and Plastic granules, PLCs ,Pneumatics, Polymers, Power Generation, Precision Measuring Equipment, Printed Circuit Boards, Process Plant / Equipment, Protective Clothing, Pumps, RackingRefrigeration, Robotics, SCADA Systems, Seals and Sealants, Specialty Chemicals, Springs, Storage Equipment, Switchgear, Test & Calibration Equipment, Thermo Formed Packaging, Tools and tooling, Traffic Safety Products, Transmissions Vacuum Technology, Valves, Variable Speed Drives, Waste Handling Machinery, Weighbridges and Weighing Equipment, Welding Equipment.
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