Industrial Design Centre (IDC)

Industrial Design Centre (IDC) at the Indian Institute of Technology (IIT Bombay) offers an excellent environment for academics, research and applications in the field of design.IDC has academic programs in the areas of Industrial Design, Visual Communication, Interaction Design and Animation. The education Programme at IDC is a unique mix of pedagogic experimentation with pragmatic design approach and blends hard-core problem solving with design research.

New thoughts, philosophies and research into several aspects of design are experimented and integrated to have continuous revitalization of the academic programmes at IDC.Design shapes our objects, environments, communication and many of our interactions. Design at IDC is all encompassing, coexists in an active triadic relationship with design education, design research and design practice. Design education - to train and propagate; design research - to seek, analyze, experiment, integrate; and design practice to apply, implement and realize. IDC strives towards creating an excellent pedagogical environment with foundations in these areas to prepare professionals and visionaries of tomorrow
Design education can be the means to understand, disseminate and practice design in society. IDC's experiments in design education and awareness have inspired several designers, design educators and design schools. In the emerging socio-economic-cultural scene, IDC intends to play an important role. The concern at IDC for the problems at the grass root level in developing economies has led to efforts in solving such problems with design as a means and a tool.The designer in a global economy requires competence to deal with a broad range of challenges thrown up by socio-economic and cultural diversities. This diversity is reflected in the structure of the educational program, the type of research activities and the projects the students and faculty undertake. The emphasis is on addressing the unmet design and communication needs of the community.
Several areas have been identified for research. Faculty members along with students and other research and design staff work together on these issues.The centre interacts with industries and institutions for promotion and awareness of design. These are in the form of organizing seminars, conducting short term courses and workshops. In the area of design practice, IDC offers professional design consultancy and advisory services to industries and other organizations.